GIRL X SUBPOP
Sub Pop partnered with Girl Skateboards to create a limited edition run of skateboards, soft goods, and accessories to commemorate Sub Pop’s 30th Anniversary. I wanted to create a line of boards that spoke to the enthusiast and collector culture that embodies both music and skateboarding. I wanted the boards to work individually as well as a set that appealed to both music lovers and skate fans. To make it a true collaboration, and not just Sub Pop’s branding on skateboards, we devised a way to include unique 7” flexi disc records with each board. We manufactured a limited run of branded record crates for in-store POP and utilized them for the marketing videos.
